Today, we have the utmost pleasure of introducing Georgia Hopkins (or Gigi for the lucky ones that can call her a friend). She is the creative force behind It's Beautiful Here, where she curates travel experiences, writes, photographs and makes us all dream of following her around the world and wishing we could fit in her suitcase.
To us, Gigi embodies the spirit of today’s nomadic world. She personifies the woman we envision when narrating the story behind each of our collections.
For S/S ‘25, we’ve created a special capsule collection in collaboration with her, inspired by her travels and her effortless personal style.
Check the “……x It’s Beautiful Here” pieces here:
You wake up in the morning and the first thing you do is … stretch and wriggle my body
and you listen to… non-stop music. First up, my alarm (currently: Save Me by Joan Armatrading )
Shape? Triangle
Smell? TOCCA Florence
Mood? Light
You travel more than anyone we know, do you ever get bored of it? Never bored, sometimes tired. But what a gift !
Do you think travelling is better than academic studies? Both are important but travel is a must
Do you have a favourite historical artist? Not really
Song currently playing on your spotify…Wish I didn’t miss you, Angie Stone
If you could swap lives with anyone for a day, who would it be? Coco Maria
What’s something you wish people would ask you about, but they never do? I’m too busy asking the questions !
What’s the most "you" piece of clothing you own? Levi’s Ribcage jeans
If you had to pick one word to describe your style, what would it be? Relaxed
What’s a trend you secretly hope never comes back? Matching velour tracksuits
If you could time travel to any fashion era, where would you land? 70s
Top 3 favourite designers…. 2+1 (obv). Les Vacances d’Irina. Lee Mathews
If you could wear one colour for the rest of your life, what would it be? Black
What’s the one thing you always overpack for trips? Swimwear
Some places have a way of "calling" you. Which one is calling you? Turkmenistan
Your guilty pleasure instagram account… @wanyomori4515. What even is this ?!!
What is one thing anyone should try in their life at least once? Travelling solo. And living in a different country.
What’s the most unexpected thing on your to-do list right now? Try buckwheat spoon dumplings in Slovenia
If you could create a holiday just for you, what would it be called? Hop-a-lot
What’s the one thing in your fridge that always sparks joy? My fridge is generally empty !
Your comfort food after a long-day? Pasta
Who’s your fictional BFF? Sharon Van Etten
What’s the last photo you took on your smartphone? Bright popping jacaranda outside my favourite apartment building in Athens
What’s your weirdest pre-creative ritual? Pilates
What’s the most sentimental object in your home? Love notes from my nieces and nephew
If you could redesign any iconic building, which one would it be? Sydney Opera House
If you could live in a famous set from a movie or series, which one would it be? Can it be a scene? Wim Wenders’ “Perfect Days”, the scene where they are sitting watching the trees
If your dining table could host anyone for a dinner party, who would it be (alive or dead)? My grandma, Thelma Jean
Do you prefer creating or winning? Creating
What’s your favourite 2WO+1NE=2 item? The “Ned Kelly” trench from the current S/S Melbourne collection and “The Camp” dress
What’s your love language? Touch! Acts of service. Words of affirmation
Name 3 of your pet peeves: being stuck behind slow walkers; cars who drive through green pedestrian lights; bad in-flight etiquette: when passengers try and get off the plane before it’s their turn
Tell us what is always in your suitcase: Speakers. Perfume. Disposable camera
Do you have packing tips? Roll !
